Monthly Archives: July 2011

Just three items this month, although much weirdness abounds in little Canada. 1. A company called ESKA Water, a bottled water company puts out an ad campaign using white guys dressed up as aboriginals who will do grievous harm to … Continue reading →

The trappings of brand are so clearly defined, its delineations so firm one wonders how the object of such a construction can ever receive the affection of a buyer, customer or consumer. Yet it is with affection that one becomes … Continue reading →

For four years I worked within the advertising environment in the Maritime Provinces of Canada, and I learned many things. Atlantic Canada is a wonderful environment, full of friendly people, and for the most part, devoid of that big city … Continue reading →

The advertising business is a simple business and self conscious because of it. It is the art of persuasion and the generation of ideas is its work. Media is transport. The death of commission and the rise of fee has required agencies … Continue reading →